Target Audience

How do you find out about your target audience? 

I write mainly for children and mainly for the young girl in me who wanted adventure stories along the lines of The Famous Five and The Hardy Boys.  At the age of about 9 or 10 I wanted to be like Nancy Drew but to also have the romance and fiery temper of Anne of Green Gables (and her gorgeous red hair!).  I loved the camaraderie of Malory Towers and St Claire’s and the adventures of the Swallows and Amazons.   If you were to toss in a soupcon of Roald Dahl’s imagination and darkness​ with all of the above you would have my dream story.  With all of that in mind I am going to place my target audience as young readers of adventure stories probably between the ages of 6 to 11.  I would like to think that they will suitable for boys and girls and also for adults if they so wish!

What books did you read as a child? Do you still enjoy them as an adult?  Let me know in a comment. 

I read somewhere that strong female children’s characters are few and far between and this needs to be changed.   There we go!  That’s my mission statement – to bring forward strong, relatable female characters for children.   No princesses in sight – or maybe princesses with attitude!  
The next step is to find out how much things have changed in the last 30 years!  It may be that I liked reading this stuff 30 years ago but what is the youth of today reading.  I have planned a few interviews with some children in my target range; I plan to peruse all the current best seller lists in bookshops; ask libraries – generally get out there and get asking!

What would your target audience be? 

“Oh, it’s delightful to have ambitions. I’m so glad I have such a lot. And there never seems to be any end to them– that’s the best of it. Just as soon as you attain to one ambition you see another one glittering higher up still. It does make life so interesting.” 
― L.M. MontgomeryAnne of Green Gables

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